My attention was recently drawn to the work of Dad’s Paper Signs from New Hampshire, USA.
Poster lettering has, I imagine, suffered an even worse decline than signwriting since the advent of cheap digital print shops and home printers, which is a shame as it appears to me to represent hand-lettering in its purest form as work of this nature seems more dependent on instinct in both the lettering style of the painter and his / her eye for layout, spacing and colour.
Again, it’s something I remember seeing a lot as a child, spending time at the family workshop – rolls of fluorescent paper adorned with fat, bold letters advertising sales and special offers – bright and visually striking.
Check out the link above for more from Dad’s Paper Signs.
signblanks 
There were many such signs in stores when I was a kid and I found them fascinating enough to learn how to do hand lettering and spent a few years earning extra $$’s. I was a graphic artist in the days before Computers and printers which more or less put me out of business.