Here’s something I’ve been meaning to try for some time now – convex lettering, the effect of curving or extending outwards.
For these techniques I thought I’d practice on a new kit box I picked up second hand a year ago. Since then I’ve been giving it a few coats of varnish and getting it ready for some tasty decorative lettering.
Light and shading effects are one of the strongest tools in a signwriters’ repertoire – quite often very simple decorative techniques which, when utilised correctly, can elevate and enhance lettering into something extraordinary. On a functional level, this perhaps isn’t as necessary in the current climate as trends in branding and contemporary typography have drifted towards the minimal, with the majority of our recent hand-painted work involving simple one-colour logo designs with bold, flat lettering and featuring very little in the way of flourishes or elaboration of any description.
While this is good, and I’ll admit to being an advocate of simplicity in design, there are few things as pleasing to the eye as well executed ornamental lettering.
So far my learning has followed what I imagine to be a fairly predictable trajectory – once moderately confident with painting basic letters you try experimenting with simple drop shadows, before progressing onto block or cast shadows, then introducing some lighting effects onto the letters, and so on….
Convex lettering manages to incorporate many of these techniques, light and shade, into one impressive whole, producing the effect of a solid, three dimensional text which, when embellished with further shading treatments, can give the impression that the text is standing off or elevated above the surface of the sign.
When analysed this isn’t necessarily a complicated procedure, but it takes thought and deliberation, especially with the use of colour. I experienced a few issues while attempting to achieve the different pink tones on the letters – too subtle and you don’t achieve any distinction between the different surfaces of the letters; too strong and you get a patchwork effect which distracts and can strip the lettering of its clarity.